The religious impulse and the enormous appetite for self-help must stem from the same part of the mind. If we can boil religion down to the search of and alignment with an ultimate truth that transcends our individual existence, then we can see how easily self-help literature can fill the gap of those who have left religion behind.
The fundamental essence of so much religious literature focuses on the way to live your life. Jesus offered his own life as an example for those who wished to enter ‘The Kingdom of Heaven’. The most salient message from Buddhism is the path to enlightenment, with Nirvana the ultimate goal. In Chinese philosophy Taoism (or Daoism) means “The Way” which is visually represented by the line that splits the black and white hemispheres of the Yin-Yang symbol, a symbol that encapsulates what is required to live a life that is balanced and harmonious with self and community.
These religions and philosophies are very different in how they manifest and have influenced the cultures where they have become dominant, however what unites them is their talk of “The Way”, the path you should follow if you wish lead a good life.
The self-help guru steps in where the religious authority has departed (or was never present). They offer the promise of a heaven on earth through devotion to The Way they are proposing. The self-help author, whether it is fitness, business or the arts, talks in terms of a set of principles or a path that needs to be followed in order to begin achieving your dreams and living up to your potential. These stories are intended to be a collection of wisdoms designed to open your eyes so that you can see, find and then stay on the path to salvation (whatever that may be). No wonder the seeming inexhaustible appetite for self-help, these stories are ones that we have been telling ourselves since the beginning of time.